A manager is responsible for the application and performance of knowledge.
Peter Drucker
Accept the fact that we have to treat almost anybody as a volunteer.
Peter Drucker
Business, that's easily defined - it's other people's money.
Peter Drucker
Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
Peter Drucker
Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.
Peter Drucker
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
Peter Drucker
Efficiency is doing better what is already being done.
Peter Drucker
Efficiency is doing things right; effectiveness is doing the right things.
Peter Drucker
Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.
Peter Drucker
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operators' or 'programmers.'
Peter Drucker
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
Peter Drucker
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
Peter Drucker
Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
Peter Drucker
Making good decisions is a crucial skill at every level.
Peter Drucker
Management by objective works - if you know the objectives. Ninety percent of the time you don't.
Peter Drucker
Management is doing things right; leadership is doing the right things.
Peter Drucker
Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
Peter Drucker
Most of what we call management consists of making it difficult for people to get their work done.
Peter Drucker
My greatest strength as a consultant is to be ignorant and ask a few questions.
Peter Drucker
Never mind your happiness; do your duty.
Peter Drucker
No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
Peter Drucker
People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
Peter Drucker
Plans are only good intentions unless they immediately degenerate into hard work.
Peter Drucker
Rank does not confer privilege or give power. It imposes responsibility.
Peter Drucker
So much of what we call management consists in making it difficult for people to work.
Peter Drucker
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Peter Drucker
Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the "naturals," the ones who somehow know how to teach.
Peter Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker
The best way to predict the future is to create it.
Peter Drucker
The computer is a moron.
Peter Drucker
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker
The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.
Peter Drucker
The most important thing in communication is hearing what isn't said.
Peter Drucker
The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.
Peter Drucker
The only thing we know about the future is that it will be different.
Peter Drucker
The productivity of work is not the responsibility of the worker but of the manager.
Peter Drucker
The purpose of a business is to create a customer.
Peter Drucker
There is nothing so useless as doing efficiently that which should not be done at all.
Peter Drucker
Time is the scarcest resource and unless it is managed nothing else can be managed.
Peter Drucker
Today knowledge has power. It controls access to opportunity and advancement.
Peter Drucker
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
Peter Drucker
Unless commitment is made, there are only promises and hopes... but no plans.
Peter Drucker
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to do with information.
Peter Drucker
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
Peter Drucker
When a subject becomes totally obsolete we make it a required course.
Peter Drucker
“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
Peter F. Drucker
“The leaders who work most effectively, it seems to me, never say 'I'.And that's not because they have trained themselves not to say 'I'. They don't think 'I'. They think 'we'; they think 'team'. They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but 'we' gets the credit.... This is what creates trust, what enables you to get the task done.”
Peter F. Drucker
“The most important thing in communication is to hear what isn't being said.”
Peter F. Drucker
“The purpose of business is to create and keep a customer.”
Peter F. Drucker
“No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.”
Peter F. Drucker
“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.”
Peter F. Drucker
“The productivity of work is not the responsibility of the worker but of the manager.”
Peter F. Drucker
“Efficiency is doing things right; effectiveness is doing the right things.”
Peter F. Drucker
“Management is doing things right; leadership is doing the right things.”
Peter F. Drucker
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker
“Leadership is not magnetic personality/that can just as well be a glib tongue. It is not making friends and influencing people /that is flattery. Leadership is lifting a person's vision to higher sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.”
Peter F. Drucker
“Efficiency is doing better what is already being done.”
Peter F. Drucker
“Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the "naturals," the ones who somehow know how to teach.”
Peter F. Drucker
“What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that's another matter.”
Peter F. Drucker
“Plans are only good intentions unless they immediately degenerate into hard work.”
Peter F. Drucker
“Today knowledge has power. It controls access to opportunity and advancement.”
Peter F. Drucker
“Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.”
Peter F. Drucker
“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.”
Peter F. Drucker
“Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.”
Peter F. Drucker
“There is nothing so useless as doing efficiently that which should not be done at all.”
Peter F. Drucker
“Whenever you see a successful business, someone once made a courageous decision”
Peter F. Drucker
“Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.”
Peter F. Drucker
“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” Peter F. Drucker
“A business exists to create a customer”
Peter F. Drucker
“Meetings are a symptom of bad organization. The fewer meetings the better.”
Peter F. Drucker
“Time is the scarcest resource and unless it is managed nothing else can be managed.”
Peter F. Drucker
“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”
Peter F. Drucker
“The only thing we know about the future is that it will be different.”
Peter F. Drucker
“Rank does not confer privilege or give power. It imposes responsibility.”
Peter F. Drucker
“Unless commitment is made, there are only promises and hopes; but no plans.”
Peter F. Drucker
“Doing the right thing is more important than doing the thing right”
Peter F. Drucker
“People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”
Peter F. Drucker
“Leaders shouldn't attach moral significance to their ideas: Do that, and you can't compromise.”
Peter F. Drucker
“The really important things are said over cocktails and are never done.”
Peter F. Drucker
“Decision making is the specific executive task.”
Peter F. Drucker
“One cannot buy, rent or hire more time. The supply of time is totally inelastic. No matter how high the demand, the supply will not go up. There is no price for it. Time is totally perishable and cannot be stored. Yesterday's time is gone forever, and will never come back. Time is always in short supply. There is no substitute for time. Everything requires time. All work takes place in, and uses up time. Yet most people take for granted this unique, irreplaceable and necessary resource.”
Peter F. Drucker
“The only things that evolve by themselves in an organization are disorder, friction, and malperformance”
Peter F. Drucker
“Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.”
Peter F. Drucker
“Management by objectives works if you first think through your objectives. Ninety percent of the time you haven't.”
Peter F. Drucker
“We know nothing about motivation. All we can do is write books about it.”
Peter F. Drucker
A good writer is not, per se, a good book critic. No more so than a good drunk is automatically a good bartender.
Jim Bishop
A newspaper is lumber made malleable. It is ink made into words and pictures. It is conceived, born, grows up and dies of old age in a day.
Jim Bishop
Archaeology is the peeping Tom of the sciences. It is the sandbox of men who care not where they are going; they merely want to know where everyone else has been.
Jim Bishop
At 19, everything is possible and tomorrow looks friendly.
Jim Bishop
Books, I found, had the power to make time stand still, retreat or fly into the future.
Jim Bishop
Gimme: an agreement between two losers who can't putt.
Jim Bishop
Golf is played by twenty million mature American men whose wives think they are out having fun.
Jim Bishop
It is difficult to live in the present, ridiculous to live in the future and impossible to live in the past. Nothing is as far away as one minute ago.
Jim Bishop
It is impossible to read for pleasure from something to which you are both father and mother, born in such travail that the writer despises the thing that enslaved him.
Jim Bishop
Nobody understands anyone 18, including those who are 18.
Jim Bishop
Scoops of mint ice cream with chips of chocolate cows.
Jim Bishop
The future is an opaque mirror. Anyone who tries to look into it sees nothing but the dim outlines of an old and worried face.
Jim Bishop
The reporter is the daily prisoner of clocked facts. On all working days, he is expected to do his best in one swift swipe at each story.
Jim Bishop
Watching your daughter being collected by her date feels like handing over a million dollar Stradivarius to a gorilla.
Jim Bishop
When you read about a car crash in which two or three youngsters are killed, do you pause to dwell on the amount of love and treasure and patience parents poured into bodies no longer suitable for open caskets?
Jim Bishop
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Advertising isn't a science. It's persuasion. And persuasion is an art.
William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach
Because an appeal makes logical sense is no guarantee that it will work.
William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach
I warn you against believing that advertising is a science.
William Bernbach
If your advertising goes unnoticed, everything else is academic.
William Bernbach
In advertising not to be different is virtually suicidal.
William Bernbach
In communications, familiarity breeds apathy.
William Bernbach
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
William Bernbach
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
William Bernbach
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
William Bernbach
Nobody counts the number of ads you run; they just remember the impression you make.
William Bernbach
Our job is to bring the dead facts to life.
William Bernbach
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
William Bernbach
Properly practiced creativity can make one ad do the work of ten.
William Bernbach
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William Bernbach
The most powerful element in advertising is the truth.
William Bernbach
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach
Today's smartest advertising style is tomorrow's corn.
William Bernbach
We don't ask research to do what it was never meant to do, and that is to get an idea.
William Bernbach
Word of mouth is the best medium of all.
William Bernbach
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
William Bernbach
A public-opinion poll is no substitute for thought.
Warren Buffett
Chains of habit are too light to be felt until they are too heavy to be broken.
Warren Buffett
I always knew I was going to be rich. I don't think I ever doubted it for a minute.
Warren Buffett
I am quite serious when I say that I do not believe there are, on the whole earth besides, so many intensified bores as in these United States. No man can form an adequate idea of the real meaning of the word, without coming here.
Warren Buffett
I buy expensive suits. They just look cheap on me.
Warren Buffett
I don't look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.
Warren Buffett
I never attempt to make money on the stock market. I buy on the assumption that they could close the market the next day and not reopen it for five years.
Warren Buffett
If a business does well, the stock eventually follows.
Warren Buffett
If past history was all there was to the game, the richest people would be librarians.
Warren Buffett
In the business world, the rearview mirror is always clearer than the windshield.
Warren Buffett
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
Warren Buffett
It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'll drift in that direction.
Warren Buffett
It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.
Warren Buffett
Let blockheads read what blockheads wrote.
Warren Buffett
Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.
Warren Buffett
Of the billionaires I have known, money just brings out the basic traits in them. If they were jerks before they had money, they are simply jerks with a billion dollars.
Warren Buffett
Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years.
Warren Buffett
Only when the tide goes out do you discover who's been swimming naked.
Warren Buffett
Our favorite holding period is forever.
Warren Buffett
Our favourite holding period is forever.
Warren Buffett
Price is what you pay. Value is what you get.
Warren Buffett
Risk comes from not knowing what you're doing.
Warren Buffett
Risk is a part of God's game, alike for men and nations.
Warren Buffett
Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.
Warren Buffett
Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.
Warren Buffett
The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.
Warren Buffett
The first rule is not to lose. The second rule is not to forget the first rule.
Warren Buffett
The investor of today does not profit from yesterday's growth.
Warren Buffett
The only time to buy these is on a day with no "y" in it.
Warren Buffett
The smarter the journalists are, the better off society is. For to a degree, people read the press to inform themselves-and the better the teacher, the better the student body.
Warren Buffett
There seems to be some perverse human characteristic that likes to make easy things difficult.
Warren Buffett
Time is the friend of the wonderful company, the enemy of the mediocre.
Warren Buffett
Value is what you get.
Warren Buffett
We believe that according the name 'investors' to institutions that trade actively is like calling someone who repeatedly engages in one-night stands a 'romantic.'
Warren Buffett
We enjoy the process far more than the proceeds.
Warren Buffett
We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.
Warren Buffett
When a management team with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.
Warren Buffett
When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.
Warren Buffett
Why not invest your assets in the companies you really like? As Mae West said, "Too much of a good thing can be wonderful".
Warren Buffett
Wide diversification is only required when investors do not understand what they are doing.
Warren Buffett
You do things when the opportunities come along. I've had periods in my life when I've had a bundle of ideas come along, and I've had long dry spells. If I get an idea next week, I'll do something. If not, I won't do a damn thing.
Warren Buffett
You only have to do a very few things right in your life so long as you don't do too many things wrong.
Warren Buffett
Your premium brand had better be delivering something special, or it's not going to get the business.
Warren Buffett
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